Last week, we ran an interesting article on Big Data and how HappyFox uses it to serve our customers better. Leading from that, we have an interview with Craig Borowski, Market Analyst for the CRM, Customer Service and ITSM markets for Software Advice, who has been involved with Big Data from when it wasn’t even called so.
(picture credit: pixabay.com)
Big Data. Targeted advertising. Unless you have been living under a large and cushy rock, chances are you have heard of one or both of these phrases being bandied about. Sounds rather Orwellien, the whole concept of computer programs tracking our every move and of marketers using the gathered data to increase their reach! (more…)
Time was, a disgruntled customer had to beat his head uselessly against the wall of indifference raised by his various service providers. Limited avenues for voicing opinions and lack of viable options meant that one was stuck with a subpar phone company / utilities company / department store / (insert your choice here), with no alternatives in sight. The big companies held all their power and everyone knew it. (more…)
Do you know what year this is? It is the year Marty McFly visited from his present (i,e, 1985) in the second part of Back to the Future; to a future full of hover boards and Google Glass-like gadgets! Hover boards may not be here yet but here are some predictions for the year that just might! (more…)