Walt Disney famously said “Do what you do so well that they will want to see it again and bring their friends”. In an increasingly connected age, where tweets and shares are the order of the day, this translates to “do what you do so well that your customers will tweet to their friends and followers”.
Bad publicity is not good publicity in today’s world, where one negative review can snowball into a PR nightmare of mammoth proportions. So, how about taking a leaf – or five – out of Disney’s superlative customer service skills book and applying it to your situation? (more…)