How HappyFox Uses Big Data To Effectively Serve Customers

Big Data

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Big Data. Targeted advertising. Unless you have been living under a large and cushy rock, chances are you have heard of one or both of these phrases being bandied about. Sounds rather Orwellien, the whole concept of computer programs tracking our every move and of marketers using the  gathered data to increase their reach! (more…)

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Social Media Customer Service: Friend Or Foe?

Time was, a disgruntled customer had to beat his head uselessly against the wall of indifference raised by his various service providers. Limited avenues for voicing opinions and lack of viable options meant that one was stuck with a subpar phone company / utilities company / department store / (insert your choice here), with no alternatives in sight. The big companies held all their power and everyone knew it. (more…)

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