Customer service has swallowed all its competition when it comes to focus areas, because good customer service is one of the primary things that ensure customer retention. Take a look at what good customer service can do to your startup.
It takes 12 positive experiences to make up for one unresolved negative experience – “Understanding Customers” by Ruby Newell-Legner
What is USP?
A Unique Selling Proposition or a Unique Value Proposition is the one factor that differentiates a product from its competitors. It could be a brilliant interface, a great retail platform or extremely good pricing. Your USP is not something you just decide and start on, but is something that is built out of consistent work and constant measures of improvement.
How Staples figured out customer service
Staples is one of the world’s largest stationery brands and even with such a huge customer base, they have always delivered exceptional customer service to their clients.
1. Impeccable First Response Time
They have always believed in not just responding to the customer, but in going the extra mile to understand their issues and do everything in their power to actually make a difference. They have responded in time, responded well and ensured quick and efficient resolution of issues.
2. Customer centric growth initiatives
They have made sure that any changes or growth related decisions they make are always aligned with the needs of the customer.
3. Tracking change in trends in customer expectations
Most companies miss out on this. Staples understood that customer expectations are highly volatile and they have always been on top of expectations so that they can deliver the best product to their customers.
Impact of Exceptional Customer service
How does a company that is known for its customer service, benefit? Customer service is the backbone for all types of growth. It has a direct impact on your sales and product development and is the only parameter that ensures profits. A customer considers service as one of the first parameters for doing business with a company.
Even with great pricing and a fantastic array of products, a Walmart or an Amazon is still remembered primarily for their service and the way they treat their customers. That is the impact exceptional customer service has in the minds of a customer
Exceptional Customer Service as your USP
Thus, by being a company that is known primarily for their customer service is a huge selling point in the market. In fact, it becomes your Unique Selling Proposition and automatically drives all other results like sales, profits and overall growth.
Here is a look at some companies that belong in that elite list.
Do you want to be known as a Staples that delighted customers with your service? We here at HappyFox, built our product to help companies like yours deliver Exceptional Customer Service. Take a look at How HappyFox can help you to start delivering such customer service today.