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Make vs Zapier 2026: Features, Pricing & Who Wins

Honest breakdown of pricing traps, support quality, implementation timelines, and who wins on automation based on real user reviews and head-to-head testing.
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Make vs Zapier: How They Stack Up

Side-by-side comparison on the things that matter most

Criteria Criteria
Make Make
Zapier Zapier
G2 Rating
4.7/5 (1,187 reviews); visual builder praised
4.5/5 (1,830 reviews); beginner-friendly, broadest integrations
Starting price
Free: 1,000 credits/mo; Core: $10.59/month (10,000 credits)
Free: 100 tasks/mo; Professional: $19.99/mo (750 tasks, annual)
Setup time
Minutes to hours; visual scenario builder; no code needed
Minutes; 3-min first automation; 8,000+ plug-and-play connectors
Hidden costs
Credit overages at 25% premium; AI tasks consume more credits
Task burn on multi-step Zaps; AI Agents billed separately; loop risk
AI copilot pricing
AI modules native; OpenAI, Claude, Gemini included in all paid plans
Copilot: natural-language Zap builder; included in all paid plans
Agentic AI pricing
AI Agents via scenario chaining; no dedicated standalone agentic product
Zapier Agents: autonomous AI teammates; separate subscription
Storage
Cloud-only; execution logs stored per plan limits
Tables included in all paid plans; no file storage stated limits
Support availability
Email on Core/Pro; live chat only on Teams and Enterprise
Free: community only; Pro: email/chat; Team: Premier support

TLDR Verdict

Quick guide to help you decide
Make

Make

Break down

  • Visual scenario builder; 3,000+ integrations; 10x cheaper than Zapier at scale
  • Credit-based pricing; AI modules (OpenAI, Claude, Gemini) native to all paid plans
  • Free plan with 1,000 credits/month; Core from $10.59/month
  • Best for teams needing complex multi-step flows at lower cost
Zapier

Zapier

Break down

  • 8,000+ integrations; fastest path to first working automation
  • 2.2M+ users; rebranded as AI Orchestration Platform in 2025
  • Free: 100 tasks/mo; Professional: $19.99/mo for 750 tasks
  • Best for non-technical teams prioritizing breadth over cost efficiency

Make vs Zapier: Key Differences Explained

Key differences between Make and Zapier

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Make's Recent Evolution

Both Make and Zapier are evolving rapidly in 2026 with AI at the center of their roadmaps.

  • Make: check latest product updates on their official website
  • Zapier: check latest announcements for current product direction
  • Both platforms investing heavily in AI capabilities for 2026
file-box

Platform Architecture

Make and Zapier serve different use cases and organizational profiles.

  • Make: Minutes to hours; visual scenario builder; no code needed
  • Zapier: Minutes; 3-min first automation; 8,000+ plug-and-play connectors
  • Evaluate complexity vs. capability for your team's maturity
Revenue

Pricing Models

Pricing structures differ significantly between Make and Zapier.

  • Make: Free: 1,000 credits/mo; Core: $10.59/month (10,000 credits)
  • Zapier: Free: 100 tasks/mo; Professional: $19.99/mo (750 tasks, annual)
  • Verify total cost including all AI add-ons before committing
workflow

Automation Architecture

Both platforms invest in automation but with fundamentally different approaches.

  • Make AI: AI modules native; OpenAI, Claude, Gemini included in all paid plans
  • Zapier AI: Copilot: natural-language Zap builder; included in all paid plans
  • Evaluate agentic AI availability at your specific target plan tier
headset

Support Quality

Support quality is critical for any platform you depend on long-term.

  • Make: 4.7/5 (1,187 reviews); visual builder praised
  • Zapier: 4.5/5 (1,830 reviews); beginner-friendly, broadest integrations
  • Verify live support access at your target plan tier before purchasing
blocks

Integration Ecosystem

Integration breadth and depth differ significantly between the two platforms.

  • Make: verify key must-have integrations before buying
  • Zapier: verify Marketplace or API availability at your plan tier
  • Confirm native connectors vs. third-party workarounds required

Product Overview

Understanding what each platform offers
Make

Make

Visual no-code workflow automation platform

Make (formerly Integromat) is a visual no-code automation platform founded in 2012 in Prague, Czech Republic, acquired by Celonis in 2020. It serves 500,000+ users with its scenario-based credit model and 3,000+ integrations. In August 2025, Make transitioned from operations to credits billing to better accommodate AI workflows and native LLM modules.

Founded
Founded
2012 (as Integromat)
Revenue
Revenue
[NOT PUBLICLY DISCLOSED]
Employees
Employees
~800
Ownership
Ownership
Private (Celonis acquired 2020)
Zapier

Zapier

The no-code automation standard with 8,000+ integrations

Zapier is the leading no-code automation platform, founded in 2011 in Sunnyvale, CA by Wade Foster, Mike Knoop, and Bryan Helmig. Bootstrapped to profitability with only $1.4M raised, it serves 2.2M+ businesses across 195 countries. In 2025 it rebranded as an AI Orchestration Platform, adding Agents, Tables, Interfaces, Chatbots, and an MCP server exposing 30,000+ actions to external LLMs.

Founded
Founded
2011
Revenue
Revenue
~$277M (2025 est.)
Employees
Employees
~1,210
Ownership
Ownership
Private (bootstrapped; $5B valuation 2021)

Feature by Feature Comparison

Deep dive into how each platform performs across key areas
Make

Make

  • G2: 4.7/5 (1,187 reviews); visual builder praised
  • Setup: Minutes to hours; visual scenario builder; no code needed
  • Pricing starts at: Free: 1,000 credits/mo; Core: $10.59/month (10,000 credits)
  • Best evaluated with a hands-on trial before committing
Zapier

Zapier

  • G2: 4.5/5 (1,830 reviews); beginner-friendly, broadest integrations
  • Setup: Minutes; 3-min first automation; 8,000+ plug-and-play connectors
  • Pricing starts at: Free: 100 tasks/mo; Professional: $19.99/mo (750 tasks, annual)
  • Best evaluated with a hands-on trial before committing

Bottom line: Make and Zapier have different setup timelines. Evaluate based on your team's technical maturity and admin time available.

Make

Make

  • Entry price: Free: 1,000 credits/mo; Core: $10.59/month (10,000 credits)
  • AI cost: AI modules native; OpenAI, Claude, Gemini included in all paid plans
  • Hidden costs: Credit overages at 25% premium; AI tasks consume more credits
  • Model expected volume carefully before selecting a plan tier
Zapier

Zapier

  • Entry price: Free: 100 tasks/mo; Professional: $19.99/mo (750 tasks, annual)
  • AI cost: Copilot: natural-language Zap builder; included in all paid plans
  • Hidden costs: Task burn on multi-step Zaps; AI Agents billed separately; loop risk
  • Model expected volume carefully before selecting a plan tier

Bottom line: Total cost includes base plan, AI add-ons, and usage fees. Model your expected volume before committing to any plan.

Make

Make

  • AI copilot: AI modules native; OpenAI, Claude, Gemini included in all paid plans
  • Agentic AI: AI Agents via scenario chaining; no dedicated standalone agentic product
  • Review automation depth against your specific workflow complexity
Zapier

Zapier

  • AI copilot: Copilot: natural-language Zap builder; included in all paid plans
  • Agentic AI: Zapier Agents: autonomous AI teammates; separate subscription
  • Review automation depth against your specific workflow complexity

Bottom line: Both offer automation at different complexity levels. Evaluate against your actual workflow requirements.

Make

Make

  • Storage: Cloud-only; execution logs stored per plan limits
  • Review integration marketplace for your must-have tool connections
  • API availability and rate limits vary by plan tier
Zapier

Zapier

  • Storage: Tables included in all paid plans; no file storage stated limits
  • Review integration marketplace for your must-have tool connections
  • API availability and rate limits vary by plan tier

Bottom line: Integration breadth differs. Verify must-have connections are available at your target plan tier.

Make

Make

  • Review SOC 2, GDPR, HIPAA certifications on vendor website
  • Storage and data handling: Cloud-only; execution logs stored per plan limits
  • Verify data residency options available for your region
Zapier

Zapier

  • Review SOC 2, GDPR, HIPAA certifications on vendor website
  • Storage and data handling: Tables included in all paid plans; no file storage stated limits
  • Verify data residency options available for your region

Bottom line: Both meet enterprise security standards at higher tiers. Verify compliance for your industry before buying.

Make

Make

  • Support: Email on Core/Pro; live chat only on Teams and Enterprise
  • G2 rating: 4.7/5 (1,187 reviews); visual builder praised
  • Verify live support availability at your specific target plan tier
Zapier

Zapier

  • Support: Free: community only; Pro: email/chat; Team: Premier support
  • G2 rating: 4.5/5 (1,830 reviews); beginner-friendly, broadest integrations
  • Verify live support availability at your specific target plan tier

Bottom line: Support access varies by plan tier. Verify live support availability before choosing your plan.

Make

Make

  • Review built-in analytics and dashboard capabilities on vendor site
  • Custom reporting availability varies by plan tier
  • Consider third-party BI tool integration requirements
Zapier

Zapier

  • Review built-in analytics and dashboard capabilities on vendor site
  • Custom reporting availability varies by plan tier
  • Consider third-party BI tool integration requirements

Bottom line: Analytics depth differs between platforms. Evaluate built-in reporting against your measurement needs.

Make

Make

  • Admin complexity varies by plan tier and team technical maturity
  • Review role-based access and governance features available
  • SSO/SAML: verify availability at your specific target plan tier
Zapier

Zapier

  • Admin complexity varies by plan tier and team technical maturity
  • Review role-based access and governance features available
  • SSO/SAML: verify availability at your specific target plan tier

Bottom line: Admin complexity varies by platform. Evaluate based on available IT resources and governance needs.

Make

Make

  • G2: 4.7/5 (1,187 reviews); visual builder praised
  • Setup: Minutes to hours; visual scenario builder; no code needed
  • Pricing starts at: Free: 1,000 credits/mo; Core: $10.59/month (10,000 credits)
  • Best evaluated with a hands-on trial before committing
Zapier

Zapier

  • G2: 4.5/5 (1,830 reviews); beginner-friendly, broadest integrations
  • Setup: Minutes; 3-min first automation; 8,000+ plug-and-play connectors
  • Pricing starts at: Free: 100 tasks/mo; Professional: $19.99/mo (750 tasks, annual)
  • Best evaluated with a hands-on trial before committing

Bottom line: Make and Zapier have different setup timelines. Evaluate based on your team's technical maturity and admin time available.

Make

Make

  • Entry price: Free: 1,000 credits/mo; Core: $10.59/month (10,000 credits)
  • AI cost: AI modules native; OpenAI, Claude, Gemini included in all paid plans
  • Hidden costs: Credit overages at 25% premium; AI tasks consume more credits
  • Model expected volume carefully before selecting a plan tier
Zapier

Zapier

  • Entry price: Free: 100 tasks/mo; Professional: $19.99/mo (750 tasks, annual)
  • AI cost: Copilot: natural-language Zap builder; included in all paid plans
  • Hidden costs: Task burn on multi-step Zaps; AI Agents billed separately; loop risk
  • Model expected volume carefully before selecting a plan tier

Bottom line: Total cost includes base plan, AI add-ons, and usage fees. Model your expected volume before committing to any plan.

Make

Make

  • AI copilot: AI modules native; OpenAI, Claude, Gemini included in all paid plans
  • Agentic AI: AI Agents via scenario chaining; no dedicated standalone agentic product
  • Review automation depth against your specific workflow complexity
Zapier

Zapier

  • AI copilot: Copilot: natural-language Zap builder; included in all paid plans
  • Agentic AI: Zapier Agents: autonomous AI teammates; separate subscription
  • Review automation depth against your specific workflow complexity

Bottom line: Both offer automation at different complexity levels. Evaluate against your actual workflow requirements.

Make

Make

  • Storage: Cloud-only; execution logs stored per plan limits
  • Review integration marketplace for your must-have tool connections
  • API availability and rate limits vary by plan tier
Zapier

Zapier

  • Storage: Tables included in all paid plans; no file storage stated limits
  • Review integration marketplace for your must-have tool connections
  • API availability and rate limits vary by plan tier

Bottom line: Integration breadth differs. Verify must-have connections are available at your target plan tier.

Make

Make

  • Review SOC 2, GDPR, HIPAA certifications on vendor website
  • Storage and data handling: Cloud-only; execution logs stored per plan limits
  • Verify data residency options available for your region
Zapier

Zapier

  • Review SOC 2, GDPR, HIPAA certifications on vendor website
  • Storage and data handling: Tables included in all paid plans; no file storage stated limits
  • Verify data residency options available for your region

Bottom line: Both meet enterprise security standards at higher tiers. Verify compliance for your industry before buying.

Make

Make

  • Support: Email on Core/Pro; live chat only on Teams and Enterprise
  • G2 rating: 4.7/5 (1,187 reviews); visual builder praised
  • Verify live support availability at your specific target plan tier
Zapier

Zapier

  • Support: Free: community only; Pro: email/chat; Team: Premier support
  • G2 rating: 4.5/5 (1,830 reviews); beginner-friendly, broadest integrations
  • Verify live support availability at your specific target plan tier

Bottom line: Support access varies by plan tier. Verify live support availability before choosing your plan.

Make

Make

  • Review built-in analytics and dashboard capabilities on vendor site
  • Custom reporting availability varies by plan tier
  • Consider third-party BI tool integration requirements
Zapier

Zapier

  • Review built-in analytics and dashboard capabilities on vendor site
  • Custom reporting availability varies by plan tier
  • Consider third-party BI tool integration requirements

Bottom line: Analytics depth differs between platforms. Evaluate built-in reporting against your measurement needs.

Make

Make

  • Admin complexity varies by plan tier and team technical maturity
  • Review role-based access and governance features available
  • SSO/SAML: verify availability at your specific target plan tier
Zapier

Zapier

  • Admin complexity varies by plan tier and team technical maturity
  • Review role-based access and governance features available
  • SSO/SAML: verify availability at your specific target plan tier

Bottom line: Admin complexity varies by platform. Evaluate based on available IT resources and governance needs.

Pricing & Value Breakdown

Transparent comparison of costs and what's included — Make vs Zapier

Plan Tier Plan Tier
Make Make
Zapier Zapier
Free/Entry
Free: 1,000 credits/mo; test scenarios; no scheduled runs
Free: 100 tasks/mo; 2-step Zaps; basic automation only
Mid-Tier
Core: $10.59/mo (10,000 credits); unlimited scenarios; scheduled runs
Professional: $19.99/mo (750 tasks, annual); unlimited Zaps; multi-step
Professional
Pro: $18.82/mo (10,000 credits; priority execution; custom vars)
Team: $69/mo (2,000 tasks, annual); shared connections; collaboration
Enterprise
Teams: $34.12/mo (10,000 credits; team collaboration; live chat support)
Enterprise: custom; 10,000+ tasks; advanced admin; annual task pool
Unlimited Agent
Enterprise: custom; unlimited team members; dedicated infrastructure
Not available; per-task pricing; no flat unlimited model
Explore HappyFox

AI Pricing Deep Dive

See which AI capabilities are included vs charged as extras — Make vs Zapier

AI Capability AI Capability
Make Make
Zapier Zapier
AI Agent Assistance
AI modules: OpenAI, Claude, Gemini native to all paid plans
Copilot: builds Zaps from natural language (all paid plans)
Ticket Summarization
Via AI modules; text summarization in scenario steps
Via AI action steps in Zaps; GPT-4 and Claude integrations
Response Generation
Via AI modules; content and response generation in scenarios
Via AI steps; summarization and response drafting in Zaps
Intelligent Routing
Conditional routing in scenarios; no dedicated AI routing node
Paths and Filters (rule-based routing); no dedicated AI routing
Sentiment Analysis
Via sentiment AI modules; custom logic available
Via OpenAI/Claude integrations in multi-step Zap workflows
Conversational AI/Chatbot
No native chatbot; webhook-triggered via external chat tools
Zapier Chatbots: separate subscription; AI agent conversations
Pay-per-Resolution
Not applicable; credit-based per module execution model
AI Agents: separate activity-based credit pricing
Explore HappyFox

Hidden Costs Comparison

The real cost of Make vs Zapier — what's included and what costs extra

Features Features
Make Make
Zapier Zapier
Data storage
Cloud-only; execution logs per plan limits
Tables included in all paid plans; no stated file limits
File storage
Included in all plans
Included in all plans
Onboarding
Self-service; video tutorials; community forum free
14-day trial; Zapier University free; onboarding guides
Migration
Import tools; self-service documentation available
Zap migration tools; self-service documentation
Support
Email Core/Pro; live chat Teams+ only
Free: community; Pro: email/chat; Team: Premier support
Implementation
Self-service; partner directory available
Self-service; Zapier Expert partner program available
Training
Make Academy free; video tutorials included
Zapier University free; paid expert consulting sessions
Explore HappyFox

Industry-Specific Use Cases

Find the right platform for your industry

Features Features
Make Make
Zapier Zapier
Verdict Verdict
SaaS / Tech Companies
Strong: 3,000+ integrations; complex visual workflows at low cost
Very strong: 8,000+ integrations; fastest automation setup
Evaluate Make vs Zapier based on team size and technical maturity
E-commerce / Retail
Strong: Shopify, WooCommerce, Stripe native integrations
Strong: Shopify, WooCommerce, Klaviyo, Stripe native
Verify e-commerce integrations for your specific platform before committing
Healthcare / BFSI
Moderate: GDPR-compliant; verify HIPAA for regulated workflows
Moderate: HIPAA-friendly integrations available; verify per case
Verify compliance certifications against your regulatory requirements
Education / K-12 / Universities
Moderate: education automations; affordable pricing
Strong: 8,000+ apps; affordable entry; team collaboration
Both serve education; evaluate cost and feature depth required
IT Services / MSPs
Strong: agency multi-client workflow templates available
Strong: broad integration catalog; client workflow automation
IT/MSP support capabilities differ; verify multi-tenant support
Non-profit / Government
Strong: free plan viable; 10x cheaper than Zapier at scale
Strong: free plan; nonprofit Startup program available
Compliance and deployment flexibility varies; check government needs
Manufacturing / Logistics
Strong: supply chain and logistics workflow automation
Strong: cross-system automation; procurement workflows
Workflow automation depth differs; evaluate against your stack complexity
Explore HappyFox

Switching to HappyFox from Make or Zapier

The 4-Step Process (2-5 Weeks Total)
1

Export & Assessment

2-5 Days

Export and assess your current setup.

  • All tickets, contacts, and profiles
  • Knowledge base articles and macros
  • SLA policies and team structure
  • Custom fields, tags, and historical data
2

Config & Mapping

3-7 Days

Configure HappyFox and map your data.

  • Ticket categories, statuses and SLAs
  • Team structure and roles
  • Email routing and channels
  • Automation rules and branding
3

Automation Setup

2-5 Days

Set up automation rules and workflows.

  • Ticket routing and escalation rules
  • SLA timers and business hour calendars
  • Smart rules, canned responses, and macros
  • Integration connections and webhook triggers
4

Testing & Go-Live

5-10 Days

Test thoroughly and go live with confidence.

  • End-to-end ticket flow testing
  • Agent training and onboarding sessions
  • Parallel running period (optional)
  • Go-live with HappyFox support on standby
Explore HappyFox

Frequently Asked Questions

Is Make cheaper than Zapier?
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Yes, significantly at scale. Make provides 10,000 credits for approximately $10.59/month versus Zapier's 750 tasks at $19.99. At high volumes, cost differences can reach 10-13x, making Make the clear winner for complex, high-volume workflows.
Which is easier to use: Make or Zapier?
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Zapier is easier for beginners — a simple two-app workflow takes 3 minutes with no prior knowledge. Make has a steeper learning curve due to its visual scenario canvas, but rewards the investment with far greater flexibility for complex, multi-branch automations.
Does Make have better AI capabilities than Zapier?
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Both support AI natively. Make integrates OpenAI, Claude, and Gemini modules in all paid plans. Zapier includes its Copilot natural-language Zap builder on all paid plans, with Zapier Agents as a separate add-on. Make transitioned to credits in August 2025 to better accommodate AI workflows.
Which is better for e-commerce automation?
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Both handle e-commerce well. Zapier's 8,000+ catalog ensures broader app coverage. Make's visual scenario builder excels for complex Shopify and payment processing flows where conditional logic, error handling, and branching are critical workflow requirements.
Can I migrate from Zapier to Make easily?
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Migration is possible but manual — there is no automatic Zap-to-scenario converter. Simple trigger-action Zaps can be rebuilt in Make within hours. Complex multi-step Zaps require more planning due to Make's module-based architecture differing from Zapier's linear step model.
Editorial Note

This comparison is published by HappyFox and presents our perspective on how platforms compare. While we've made every effort to present accurate information based on publicly available data, vendor documentation, and third-party reviews as of 2026, features and pricing are subject to change. We encourage readers to verify all claims through official vendor websites, request demos from both platforms, and consult independent review sites like G2, Capterra, and TrustRadius. All customer quotes are from verified review platforms and are linked to their original sources.

Why settle for either? See what HappyFox offers.

Custom demo + side-by-side comparison + cost savings analysis

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