Circulation figures are shrinking, readership numbers are plummeting and the internet is eating into the growth of the print and publishing houses. Long term survival has become a challenge and more and the readership trends are changing. More and more publishing houses are either becoming extinct or are adopting completely new business models to adapt and thrive in this hostile environment.
What are these business models based on? Simple. Pure Customer Service. This is the simplest way to let your customer know that your media house caters to his needs. With the HappyFox help desk software for Print and Publishing, establish stronger relationships with customers, increase readerships and watch revenues automatically grow.
Customer Support Software for your readerWhether it be subscription related queries or payment enquiries, readers are mailing and calling you on a regular basis. Streamline all these issues into one common help desk ticketing system, categorize them into Subscription, Payment, General etc. and assign it to the concerned team in your company for their action. HappyFox is a customer support tool that also lets you prioritize your tickets so that no critical ticket is delayed.
Centralized ticketing system for subscribers, advertisers and partnersApart from subscriber queries, a publishing house needs to have a strong relationship with advertisers and partners. When there is an important mail coming in from an advertiser, you would not want to miss it amongst other mails in your cluttered inbox. Instead, use the HappyFox help desk to bring in all communication from partners, vendors and advertisers into a centralized system for easy reference and resolution.
Manage Subscriber informationA publication could have thousands of readers. We are past the times where we can maintain all the contacts on a massive Excel sheet. HappyFox provides a detailed customer contact management interface where you can maintain a complete customer and partner database, so that even while replying to tickets, you can refer to these contact details to provide personalized service.
FAQ and Knowledge baseHow can a subscriber change from a monthly to a yearly payment? Can payments be done using checks? Answer all these questions and more, on a detailed FAQ and Knowledge base system provided by HappyFox. Store articles that shed light on various procedures, so that your customers never have to reach out to your support team for information again.
Community News Discussion ForumPublishing houses need to engage readers more. With the HappyFox Community Forums feature, you can post topics, have your readers involve in healthy discussions both with other customers as well as with your employees so that you get more perspectives from them as well as build stronger and personalized customer relationships.