Multi-brand complexity
Three brands required separate email identities and signatures.
About
Automotive manufacturing: Improved Racing designs and produces performance oiling products. Worldwide sales: Products reach consumers, distributors, retailers, and manufacturers. Three brands: One team manages distinct email identities and customer conversations.
The challenge
Duplicate work
The previous workflow allowed teams to repeat effort.
Missed emails
Important customer and operational messages could be overlooked.
Cost and usability
The previous Zendesk setup was difficult to use and cost-prohibitive for three brands sharing one support team.
The implementation
Intuitive rollout
Different teams adapted quickly to the service platform.
Brand-specific email
Categories and signatures preserve each brand’s identity.
Structured queues
Queue and category organization route work to the right people.
Email replacement
Support and operational conversations became collaborative tickets.
Results and benefits.
Less duplicate work
Shared ticket history prevents teams from repeating effort.
Fewer missed messages
Requests stay visible inside a transparent workflow.
Consistent brand identity
Each brand retains its own email presentation.
Broader collaboration
Support, sales, accounting, and shipping work in one system, including purchase orders and accounts payable.
Customer quote
“We really like how easy it is to have multiple brands and separate email categories with their own emails and email signatures. It has made us far more efficient and has eliminated duplicate work, missed emails, etc.”
Why HappyFox
- Intuitive Interface
- Easy to Use
- Multi-brand Functionality
- Ticketing System
- Flexibility and Customization
More customer stories
For us, HappyFox has helped move IT support from simply responding to problems toward managing support as a measurable organizational service.
HappyFox provides a modern, intuitive experience with well-integrated features, backed by excellent customer service.
HappyFox doesn’t try to be everything.