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Net Promoter Score® is a metric that measures customer loyalty, by identifying what percentage of a product’s users could be “promoters” themselves. These are users that love your product and would promote them, amongst new and possible.
Measured on a scale of 0 to 10, NPS® categorizes the user as:
By giving the users this fundamental classification, NPS helps categorize and understand your users and their general happiness level with your product.
Note: Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.